Client: Strathclyde Uni
Job: StrathActive
Branding Campaign
Background
StrathActive is Strathclyde University’s flagship health initiative, offered in partnership between the Sports Union, Strathclyde Sport, and Strath Union. It provides a variety of free campus activities for students and staff, focusing on fun and fostering a sense of community.
They approached us to create a visual identity and campaign to raise awareness, encouraging the Strathclyde community to improve their health, wellbeing, and social connections through StrathActive.
The Solution
For StrathActive, I created a flexible and energetic design system that combines bold graphic shapes with dynamic, action-focused photography. Scaled graphic elements are used as framing devices, drawing attention to the imagery and creating a sense of movement as the subjects appear to emerge from the shapes. This approach adds energy and vitality to the visuals, reflecting the active nature of the programme.
The design is complemented by authentic, natural photography to highlight the inclusive, community-driven aspect of StrathActive. By showcasing a diverse range of participants, the visuals reinforce the idea that StrathActive is not just about fitness, but about building connections and improving health and wellbeing for everyone at Strathclyde University.
StrathActive is Strathclyde University’s flagship health initiative, offered in partnership between the Sports Union, Strathclyde Sport, and Strath Union. It provides a variety of free campus activities for students and staff, focusing on fun and fostering a sense of community.
They approached us to create a visual identity and campaign to raise awareness, encouraging the Strathclyde community to improve their health, wellbeing, and social connections through StrathActive.
The Solution
For StrathActive, I created a flexible and energetic design system that combines bold graphic shapes with dynamic, action-focused photography. Scaled graphic elements are used as framing devices, drawing attention to the imagery and creating a sense of movement as the subjects appear to emerge from the shapes. This approach adds energy and vitality to the visuals, reflecting the active nature of the programme.
The design is complemented by authentic, natural photography to highlight the inclusive, community-driven aspect of StrathActive. By showcasing a diverse range of participants, the visuals reinforce the idea that StrathActive is not just about fitness, but about building connections and improving health and wellbeing for everyone at Strathclyde University.
