Client: Trulife
Job: Rebrand
Branding Editorial
Background
Trulife is a financial advisory service dedicated to helping individuals navigate essential financial matters, including pensions, investments, mortgages, and insurance. As a people-centered business, Trulife is passionate about empowering clients to thrive and live life on their own terms. I was asked to evolve their existing brand, with the goal of creating a clear, reassuring, and distinctive identity that would resonate across all their touchpoints.
The Solution
I designed a logo that subtly incorporates visual cues from finance and metrics, transforming three letters into an abstract symbol that represents the brand in a distinctive and meaningful way. This logo serves as an instantly recognisable motif, which I expanded and adapted across various touchpoints to create a cohesive and unified brand identity.
Building on the logo's motif, I developed dynamic holding devices for photography and bold graphic patterns, all brought to life with a vibrant, digital-first colour palette. To ensure the brand feels authentic and approachable, I also curated a collection of natural, people-focused photography, providing versatile assets that can be used consistently across all brand touchpoints.
Trulife is a financial advisory service dedicated to helping individuals navigate essential financial matters, including pensions, investments, mortgages, and insurance. As a people-centered business, Trulife is passionate about empowering clients to thrive and live life on their own terms. I was asked to evolve their existing brand, with the goal of creating a clear, reassuring, and distinctive identity that would resonate across all their touchpoints.
The Solution
I designed a logo that subtly incorporates visual cues from finance and metrics, transforming three letters into an abstract symbol that represents the brand in a distinctive and meaningful way. This logo serves as an instantly recognisable motif, which I expanded and adapted across various touchpoints to create a cohesive and unified brand identity.
Building on the logo's motif, I developed dynamic holding devices for photography and bold graphic patterns, all brought to life with a vibrant, digital-first colour palette. To ensure the brand feels authentic and approachable, I also curated a collection of natural, people-focused photography, providing versatile assets that can be used consistently across all brand touchpoints.
