Client: HSOG
Job: Joy of Learning
Campaign Illustration Editorial
Background
Founded over 900 years ago, The High School of Glasgow is a prestigious private school in Glasgow, Scotland. They approached us as part of a competitive pitch process, seeking a campaign and brand platform that truly encapsulates what makes the school unique and fosters a deep, emotional connection with its community. The new brand platform needed to be bold, daring, and distinctive—cutting through the noise in an increasingly competitive sector. It also had to be versatile and adaptable, ensuring consistency and impact across all touchpoints.
The Solution
Our brand platform stemmed from the idea that a school where the ‘joy of learning’ exists is one where students are given appropriate levels of challenges and one in which they are able to make decisions about their learning in an inspiring, creative and engaging way. Memorable learning experiences like those offered by the High School of Glasgow lead to stronger learning, stronger people and stronger futures.
I visualised the emotional impact of learning using bold illustrative flourishes over images of children experiencing those moments of joy, discovery and inspiration. An expanded color palette with vibrant, playful tones and dynamic typography enhanced this sense of joy and fulfillment, creating a visual identity that truly reflects the spirit of the school.
Founded over 900 years ago, The High School of Glasgow is a prestigious private school in Glasgow, Scotland. They approached us as part of a competitive pitch process, seeking a campaign and brand platform that truly encapsulates what makes the school unique and fosters a deep, emotional connection with its community. The new brand platform needed to be bold, daring, and distinctive—cutting through the noise in an increasingly competitive sector. It also had to be versatile and adaptable, ensuring consistency and impact across all touchpoints.
The Solution
Our brand platform stemmed from the idea that a school where the ‘joy of learning’ exists is one where students are given appropriate levels of challenges and one in which they are able to make decisions about their learning in an inspiring, creative and engaging way. Memorable learning experiences like those offered by the High School of Glasgow lead to stronger learning, stronger people and stronger futures.
I visualised the emotional impact of learning using bold illustrative flourishes over images of children experiencing those moments of joy, discovery and inspiration. An expanded color palette with vibrant, playful tones and dynamic typography enhanced this sense of joy and fulfillment, creating a visual identity that truly reflects the spirit of the school.
