Client: St Enoch
Job: Brand World
Branding Illustration Campaign
Background
The St. Enoch Centre is a popular shopping destination in the heart of Glasgow, Scotland. In 2021, the centre embarked on an exciting new chapter with the launch of over 140,000 square feet of retail and leisure spaces, all set beneath the centre's iconic glass pyramid. This redevelopment was a central element of a £50 million investment aimed at revitalising the east end of the shopping centre.
To help promote this transformation, St. Enoch Centre approached me to craft a campaign and brand identity that would resonate with customers eager to discover the centre's renewed energy. The goal was to capture the curiosity of those intrigued by the centre's fresh offerings and encourage them to explore the new experiences available.
The Solution
In response, I developed a highly flexible design system that could seamlessly adapt across all of the centre's communications, from leisure and dining to fashion, seasonal promotions, and functional messaging. This cohesive visual style works effortlessly across all channels, including digital, social, and print.
The design incorporates bold graphic patterns, vibrant color blocks, and playful stickers to complement photography, creating a dynamic and layered visual approach. The system is entirely modular, ensuring that each piece of creative feels fresh and unique while staying true to the brand's core identity. The result is a fun, engaging, and versatile style that perfectly embodies St. Enoch Centre’s new direction: “Here for a good time.”
The St. Enoch Centre is a popular shopping destination in the heart of Glasgow, Scotland. In 2021, the centre embarked on an exciting new chapter with the launch of over 140,000 square feet of retail and leisure spaces, all set beneath the centre's iconic glass pyramid. This redevelopment was a central element of a £50 million investment aimed at revitalising the east end of the shopping centre.
To help promote this transformation, St. Enoch Centre approached me to craft a campaign and brand identity that would resonate with customers eager to discover the centre's renewed energy. The goal was to capture the curiosity of those intrigued by the centre's fresh offerings and encourage them to explore the new experiences available.
The Solution
In response, I developed a highly flexible design system that could seamlessly adapt across all of the centre's communications, from leisure and dining to fashion, seasonal promotions, and functional messaging. This cohesive visual style works effortlessly across all channels, including digital, social, and print.
The design incorporates bold graphic patterns, vibrant color blocks, and playful stickers to complement photography, creating a dynamic and layered visual approach. The system is entirely modular, ensuring that each piece of creative feels fresh and unique while staying true to the brand's core identity. The result is a fun, engaging, and versatile style that perfectly embodies St. Enoch Centre’s new direction: “Here for a good time.”
