Client: Northern
Job: Go do your thing
Campaign Illustration
Background
Northern are the largest train operator in the UK outside of London, with around 2,500 services daily to over 500 stations across the North of England. They approached us with the challenge of improving its image and rebuilding trust. Their goal was to reposition the brand as a more reliable service for the people of the North and recover sales to pre-pandemic levels.
The Solution
Instead of focusing solely on ticket types, products, and prices, we created a campaign that celebrated the freedom Northern Trains provides. "Go Do Your Thing" was designed to highlight the limitless possibilities travel can offer, bringing a sense of liberation and joy after the constraints of the pandemic. It positioned Northern as the reliable service that gets you to where you want to be, empowering passengers to reclaim their journeys.
The art direction I was integral in developing, mirrors this optimism and positivity, using vibrant illustrations of people embracing life and making the most of every moment. These visuals embody the spirit of adventure and the freedom to explore, reinforcing Northern’s role in helping passengers live life to the fullest.
Northern are the largest train operator in the UK outside of London, with around 2,500 services daily to over 500 stations across the North of England. They approached us with the challenge of improving its image and rebuilding trust. Their goal was to reposition the brand as a more reliable service for the people of the North and recover sales to pre-pandemic levels.
The Solution
Instead of focusing solely on ticket types, products, and prices, we created a campaign that celebrated the freedom Northern Trains provides. "Go Do Your Thing" was designed to highlight the limitless possibilities travel can offer, bringing a sense of liberation and joy after the constraints of the pandemic. It positioned Northern as the reliable service that gets you to where you want to be, empowering passengers to reclaim their journeys.
The art direction I was integral in developing, mirrors this optimism and positivity, using vibrant illustrations of people embracing life and making the most of every moment. These visuals embody the spirit of adventure and the freedom to explore, reinforcing Northern’s role in helping passengers live life to the fullest.
