Client: IG
Job: Brand world
Branding
Background
Integrated Graphene has unlocked the true potential of graphene with a groundbreaking, cost-effective process that produces the highest-quality pure 3D graphene at scale. For the first time, graphene’s full commercial potential is being realised. They approached us to create a campaign targeting industry early adopters seeking a competitive edge.
The Solution
We wanted to highlight that opportunities like this don’t come around often—this is the chance to stay ahead, embrace a brighter future, and outpace the competition by “making the leap”. With an existing logo, my goal was to craft a campaign style that reflected Integrated Graphene’s forward-thinking approach.
I broke down the logo’s shapes into dynamic graphic elements, using their core color, orange, to create futuristic gradients that evoke movement and innovation. These shapes interact with photography, adding energy to product shots. This visual language extends to secondary materials like iconography and data analysis, building a cohesive and eye-catching brand world.
Integrated Graphene has unlocked the true potential of graphene with a groundbreaking, cost-effective process that produces the highest-quality pure 3D graphene at scale. For the first time, graphene’s full commercial potential is being realised. They approached us to create a campaign targeting industry early adopters seeking a competitive edge.
The Solution
We wanted to highlight that opportunities like this don’t come around often—this is the chance to stay ahead, embrace a brighter future, and outpace the competition by “making the leap”. With an existing logo, my goal was to craft a campaign style that reflected Integrated Graphene’s forward-thinking approach.
I broke down the logo’s shapes into dynamic graphic elements, using their core color, orange, to create futuristic gradients that evoke movement and innovation. These shapes interact with photography, adding energy to product shots. This visual language extends to secondary materials like iconography and data analysis, building a cohesive and eye-catching brand world.
