Client: HSOG
Job: Tennis Funding
Editorial Illustration
Background
As part of my ongoing work with The High School of Glasgow, I was tasked with designing a high-end brochure to promote the vision for a new tennis academy at the school, a project requiring substantial investment. The goal was to create a compelling narrative that would resonate with potential investors, showcasing how the right combination of exceptional facilities, resources, and expert teaching can inspire students to excel—setting them up for long-term success both on and off the court.
The Solution
My challenge was to elevate the existing brand platform and visual style I had previously created for them, repackaging it in a more sophisticated and premium way. I achieved this by refining the illustrations to give them a more polished, high-end feel, while maintaining a sense of interaction with photography and a touch of playfulness. I also transitioned to their serif typeface, incorporating gold foil accents and a premium print finish on the front cover to enhance the brochure’s luxurious appeal.
As part of my ongoing work with The High School of Glasgow, I was tasked with designing a high-end brochure to promote the vision for a new tennis academy at the school, a project requiring substantial investment. The goal was to create a compelling narrative that would resonate with potential investors, showcasing how the right combination of exceptional facilities, resources, and expert teaching can inspire students to excel—setting them up for long-term success both on and off the court.
The Solution
My challenge was to elevate the existing brand platform and visual style I had previously created for them, repackaging it in a more sophisticated and premium way. I achieved this by refining the illustrations to give them a more polished, high-end feel, while maintaining a sense of interaction with photography and a touch of playfulness. I also transitioned to their serif typeface, incorporating gold foil accents and a premium print finish on the front cover to enhance the brochure’s luxurious appeal.
