Client: Bee Inspired
Job: Rebrand
Branding
Background
Bee Inspired is an emerging premium streetwear brand rapidly establishing itself as a leader in fit, comfort, and quality. Their brand ethos is centred on a strong commitment to crafting unique, high-quality pieces at accessible prices. While they’ve built a loyal and recognisable customer base, Bee Inspired recognised that their brand identity had become somewhat dated and needed revitalisation to stay relevant in today’s dynamic market.
The Solution
My goal was to design a logo and brand identity that would stand out in a crowded market, while also paying homage to the elements of their existing brand that resonated strongly with loyal customers. I crafted a sleek and clever visual collision of the letters "B" and "I" with the number 3, linking back to their previous identity and their roots in professional football. In additition to this, I created a versatile brand world, designed to adapt and evolve in response to the ever-changing fashion landscape.
Bee Inspired is an emerging premium streetwear brand rapidly establishing itself as a leader in fit, comfort, and quality. Their brand ethos is centred on a strong commitment to crafting unique, high-quality pieces at accessible prices. While they’ve built a loyal and recognisable customer base, Bee Inspired recognised that their brand identity had become somewhat dated and needed revitalisation to stay relevant in today’s dynamic market.
The Solution
My goal was to design a logo and brand identity that would stand out in a crowded market, while also paying homage to the elements of their existing brand that resonated strongly with loyal customers. I crafted a sleek and clever visual collision of the letters "B" and "I" with the number 3, linking back to their previous identity and their roots in professional football. In additition to this, I created a versatile brand world, designed to adapt and evolve in response to the ever-changing fashion landscape.
